Thursday, December 17, 2009

Faux Friendship by William Deresiewicz

facebook comic

"The new social-networking Web sites have falsified our understanding of intimacy itself, and with it, our understanding of ourselves. The absurd idea, bruited about in the media, that a MySpace profile or "25 Random Things About Me" can tell us more about someone than even a good friend might be aware of is based on desiccated notions about what knowing another person means: First, that intimacy is confessional—an idea both peculiarly American and peculiarly young, perhaps because both types of people tend to travel among strangers, and so believe in the instant disgorging of the self as the quickest route to familiarity. Second, that identity is reducible to information: the name of your cat, your favorite Beatle, the stupid thing you did in seventh grade. Third, that it is reducible, in particular, to the kind of information that social-networking Web sites are most interested in eliciting, consumer preferences. Forget that we're all conducting market research on ourselves. Far worse is that Facebook amplifies our longstanding tendency to see ourselves ("I'm a Skin Bracer man!") in just those terms. We wear T-shirts that proclaim our brand loyalty, pique ourselves on owning a Mac, and now put up lists of our favorite songs. "15 movies in 15 minutes. Rule: Don't take too long to think about it." >>FULL ARTICLE